Today’s highlight goes to Carlton Dixon of Reveal Suits!
Hello Carlton, how have suits adapted to COVID-19?
There will always be a need for suits….maybe not on an everyday basis as many in the business world were accustomed to, but the value of a having a good suit / blazer will never die. It’s all about how you market and what your niche is, and at Reveal Suits – we have a niche that will remain attractive to all.
How have you been staying inspired and productive during COVID?
We actually launched a medical / PPE supply division of our brand – Reveal Medical, Inc. We were able to successfully get our suit manufacturers approved to make and distribute masks, gowns, and all other sorts of PPE that is in dire need at this time. It had certainly kept us busy and afloat.
Is there any key lesson to be learned from the decline of Brooks Brothers?
Retail stores and showrooms may not be the way for the foreseeable future. We are working on a couple of campaigns that will REVEALED in September, and will further differentiate us from all others in the industry.
Will suits need to adapt to a younger generation and if so how?
Yes, and that is a big component of our business – very active and visible within the collegiate athletics world and on social media. We want there to be pride and excitement in wearing suits and the REVEAL Brand certainly has what it takes to excite the younger generation. Our Clients can build their suits exactly how they want – from fabric color to the fit of the suit. That is important because it creates a sense of ownership in the suit.
What are potential influences you see occurring in mens fashion post COVID?
American-Made is certainly going to be more prevalent….and our consumer comfort is always priority. Other than that, it is truly about marketing to the proper audience and letting them know why the REVEAL Brand is the one to go with.
Are there any common misconceptions or under-appreciated aspects of the suit industry?
There are misconceptions that suits have to be expensive and a “bother” to wear. The REVEAL Brand eliminates both of those concerns, as we have suits for everyone’s budget….and the consumer is the architect and designer of their suit – it creates a sense of anticipation as they await their own masterpiece.
