September 19, 2024

Roles during 2023

What is your role and industry? Is it typically a safe role/industry during economic uncertainty?

I’m a CPA & CEO of Right Choice Accounting Solutions. I think high-level accountants and CPAs are typically safe in general because we are the ones who help our clients/companies strategize financially. In times where resources are scarce & income is uncertain, great numbers people are even more valuable.

I’m a Licensed Esthetician and I’m in the Esthetic Industry. I feel like if you build your career where your clientele is consistent. You will have nothing to worry about. Not saying you want experience days where you are slow. From experience when a client love you they become like family. They are loyal and also will promote you and bring more clients to you. It’s all about engagement and great customer satisfaction.

We are a craft beer brand which is typically unsafe during economic uncertainty as consumers spend less and thus gravitate towards cheaper/non-craft brands.

My mission is to elevate the massage therapy career path by educating the public, partnering with hospitals and healthcare networks to incorporate massage therapy into employee wellness programs and patient facing programs as well as providing a safe, sustainable, long term work place for massage therapists to thrive.

I am currently doing business within the hair industry. My company currently supplies hair extensions to retail and wholesale customers. The Hair Industry on a whole is a billion dollar industry that is projected to increase in revenue in the future years. No matter what the circumstances, society nowadays take pride in their appearance and how that appearance is perceived by others. Hair is apart of that so individuals will spend money in order to make sure that aspect of their appearance is up to standard.

I am the founder of Ruby Care Senior Living Advisors. We help seniors & families make informed decisions. We provide complimentary assistance to find the most appropriate senior living community. As the population is aging and there will be a continuous need for housing. We started in 2016 and our company continues to grow, even during the pandemic.

Tiffany Tillman | Life Coach & Manager

Yes I think as a Certified Life Coach & manager both roles are typically safe but not always profitable.

With a big voice and bigger heart, I have been impressing audiences with my crystal clear vocals since the tender age of 9. My musical talents extend beyond the microphone, however, I write many of my own songs, delivering a powerful message that belies my young age. With a supportive network of family and friends, I want to share my music with the world. I particularly hope to be an inspiration to other young artists, encouraging them to keep working and especially be kind to everyone. Guided by an unshakeable faith in God, I want to lift up other musicians and allow His light to shine through me so I can help others through their dark times. The music industry is heavily effected by economic unrest. If people are not spending money then they will not visit local restaurants/venues to hear artists like me. However, people love listening to live music, especially during hard times. People can forget their economic problems by listening to music & it might be the only thing that brings a little joy to them during hard times.

I am the owner of AKT Extensions, SneakHER Closet, and AKT Fits. Being in the fashion and beauty industry can be exciting and competitive. AKT Extensions provide luxe extensions and wigs worldwide. Starting my business in 2018, when the economy was not in perfect shape, my mission for AKT Extensions was to provide affordable luxe extensions. my mission was to always keep my products consumer friendly. Luckily, with AKT Extensions providing reasonable hair extensions and units, my business is able to weather the economic storms. However, being a stylist in today’s economic uncertainty can be challenging. I view styling as a luxury service, so sometimes necessities come before extras. Since the pandemic, styling has been more select than before. I provide wardrobe for your desired clients or sets. Because I understand that times are hard, I try to always stay inside the client’s preferred budget or even save a little. Fashion is about expression, not cost and I specialize in that. As for SneakHer closet, it ties with the clothing industry as resale of sneakers can not be as demanding sometimes. Al in all, I am thankful for those who can support no matter the timing.

My role is that I’m the founder and professor at Studio Institute Denver. We are a new trade school with education tracks in construction management and interior design. Being an entrepreneur and starting a new business is hardly “safe” but I know the service I’m providing is valuable and will definitely continue to grow. We have so much development happening around Denver and the whole state, so we are helping our students learn the skills they need to obtain a job in a very vibrant and busy industry. Denver is growing, and lots of people are moving here for a host of reasons, like a great quality of life and proximity to the Rockies. We have a better economy here than in a lot of other states. If you look around our city, you’ll see cranes everywhere and new housing going up in neighborhoods across the region. I don’t see this business slowing anytime soon. Studio Institute Denver prepares our students to go from classroom to boardroom in just 6-12 months. We are providing a great service for our students and giving the building industry highly qualified candidates for their workforce. I’m not worried about economic uncertainty, if anything we’re ensuring our students are secure in roles in an industry that is not slowing anytime soon!

I am a race and culture coach, and I help Christian leaders have gracious conversations on race that lead to impactful racial change in 4 weeks or less. Engaging race with grace is incredibly important, especially during economic uncertainty, as these are often moments in which we see upticks in racial hostility. Businesses are more likely to cut their DEI efforts, and research shows that white Americans often have greater distrust and negativity toward Black and Brown people during recessions. In my work, I do a lot to address the sources of peoples’ fears when it comes to race-related issues. I stress being data-driven, not emotion-driven, and encourage folks to develop their emotional intelligence. During times of heightened economic instability and racial hostility, it’s important for folks to not only grow in their racial awareness, but in empathy and proximity to each other as well.

As a social media strategist, my role in the industry is to help businesses and individuals improve their online presence and engagement on various social media platforms. This includes developing and implementing strategies for content creation, community management, and advertising to increase brand awareness and drive conversions. The social media industry has seen steady growth in recent years, and it is now considered a vital component of any business or personal brand’s marketing efforts. In the current digital age, social media has become an essential tool for building and maintaining a strong online presence, connecting with customers and potential customers, and staying competitive in the marketplace. In terms of economic uncertainty, I believe the role of a social media strategist can be considered safe because social media presence is not only important but necessary for businesses and individuals to survive in today’s economy. Even during times of economic downturn, businesses and individuals still need to maintain and grow their online presence and engagement to stay competitive, and social media strategists are essential in helping them achieve this goal. In fact, during economic uncertainty, many businesses may have to cut costs and streamline their marketing efforts, and social media marketing can be a cost-effective way to reach target audiences, making the services of social media strategist more relevant. Furthermore, being an entrepreneur and starting my own business 6 years ago, I have the ability to adapt to the changes in the market and industry, and offer services that are in demand. This allows me to be flexible and not be solely dependent on any one type of client or industry. Overall, being a social media strategist is a relatively safe role and industry, especially during economic uncertainty, as the importance and relevance of social media presence and engagement continues to grow, and businesses and individuals need the support and guidance of professionals to succeed in the digital landscape.

Entertainment is typically unstable, but my mindset is extremely stable. For the most part, I work in survival mode whether that is a good or a bad thing for my Chakras, it keeps me afloat and in abundance. I am constantly looking for new sponsors and partners for ventures or projects that I take on, so be it now or later, money is never too late. Management was my former position and there is a “Eat what you kill” mentality that comes with that. In sales and sponsorship, it’s the same. I use best practices when dealing with clients, so I’ve often been blessed with referrals and a secure position with Roadshow Equity Partners and Creative Collective Capital. I have a fantastic support system in my family and friends because what I do is unorthodox. During unstable times, corporations are still doing major business.

I own a wholesale stationery business. We provide stickers, greeting cards and other stationery products to retail stores. I have had my business for almost 17 years and it has had to pivot so much over time. I really only got into the wholesale business full time about a year and half ago. Sticker sales are our best seller and we have over 130 designs. We also create and print greeting cards that are great sellers as well. I really feel like I saw an incline in business when I started to design more around current interests and social aspects. I have gone from supplying about 70 stores to over 120 in six months. The economic situation does have me nervous about the future but I feel like I have some things going for my business since we provide a low priced item. Stickers seem to not being going anywhere and I feel like I can walk into any coffee shop, school etc and every person has a sticker on their laptop. Greeting Cards are something I feel like will stick around. I am amazed that the retail locations that I provide for are doing so well in this economy and continue to re-order.

I have been in the music industry for just over 20 years. For the last 8 years, I have been known as The Rock/Star Advocate, specializing as a growth mindset + productivity coach for music industry professionals. I have always been passionate about helping creatives understand what is causing them undue overwhelm in order to help them reach their full potential without burning out. I believe productivity is personal, so while I could have scaled my business and sold a 1-size-fits-all course about what I know, it’s important to me to work 1:1 with my clients. Even in my group coaching program focused on accountability, Rock/Star Slackers, each member has an opportunity to receive 1:1 guidance to help them uncover the best possible solutions for their needs. Since it’s not a typical role, it’s not “typically” safe or unsafe during times of economic uncertainty. I will say that during the beginning of the pandemic, when everything was uncertain, my business saw a surge in client enrollment and remained steadily booked out for about two years. I believe this occurred for two main reasons: 1. Uncertainty tends to cause people to turn inward and examine their life choices – if they run out of time or resources, are they going to feel that they went for their dreams and bet on themselves? I believe more musicians were ready to bet on themselves when they felt everything around them wasn’t a sure bet anyway. As Jim Carrey famously said, “You can fail at what you don’t want, so you might as well take a chance at doing what you love.” 2. People became even more overwhelmed by the uncertainty in their lives and the world around them and my specific skillset is in helping people gain control back from that overwhelm and learn how to manage and cope with change and stress more easily without losing sight of their original goal(s). I believe any passion can withstand economic uncertainty as long as you are focused on the people you are helping, listening intently to what they need, and staying open to how your passion and skillset can best pivot/bend to meet those needs. When you are locked into a specific vision for your company or a specific way of helping people without realizing how their needs have changed, you have tied yourself to the uncertainty of the world around you and you’re no longer the one in the driver’s seat.

My role is Life Coach Specialist, providing outstanding support for all individuals, specializing in the needs of high-profile individuals. Is it typically a safe role/industry during economic uncertainty? I focus less on my safety, and more on bringing value and serving others. As a result, things always work out, very well. But to answer your question specifically, my role is not only a safe role, but a vital role. My role is to provide my individuals with the tools and resources they need to not only cope with economic uncertainty, but to thrive despite it. My focus is on helping them gain the skills and knowledge needed to adapt quickly in times of unpredictability as well as develop resilience that will help them persevere through difficult times. This includes providing guidance and support on financial literacy, such as developing realistic financial goals and budgeting strategies, as well as teaching stress management techniques that can help reduce anxiety about uncertain economic conditions. In addition to sharing practical skills, I work to ensure my clients have access to the necessary emotional support when it comes to navigating difficult economic times. I strive to be a safe space for my clients, where they can express their fears and worries regarding their financial situation in a non-judgmental environment. As a part of this process, we explore things like setting achievable objectives and establishing healthy routines as ways in which they can remain positive throughout trying times. At the end of the day, I believe that my role during periods of economic uncertainty is centered around providing people with the tools they need not only to survive but actually thrive during these challenging moments. It’s important for me to empower individuals with both tangible strategies for meeting their economic needs as well as psychological tools for helping them stay motivated and focused on achieving their long-term visions despite whatever challenges may arise in the short term